Healthy Community Health Centers Public Relations Campaign Plan

Created as part of my Public Relations Capstone course, this campaign plan was developed for Healthy Community Health Center, a nonprofit multi-service healthcare provider. After formally applying and interviewing for the role, I was selected as the Account Executive and led a team of six in a semester-long project aimed at increasing the organization’s visibility and engagement within the local community.

Using a variety of mediums, we conducted in-depth research, established campaign goals and objectives, created promotional materials, and delivered a formal presentation to the organization’s Director of Marketing and Public Relations, as well as the respective departments.